Adam to make a splash

Opel has just released details of the all-new Adam, which is all set to make a splash in the small urban car sector at its world premiere in Paris this September

Engineered and produced in Germany, the chic Adam combines bold, powerful design, with potential for almost unlimited levels of trim personalisation.

Scheduled for an Irish launch during the first quarter of 2013, the Adam will also boast premium technologies, including an infotainment system that will make on-line applications available through Apple and Android smartphones.

Measuring almost 3.70 metres long and 1.72 metres wide (excluding mirrors), the Adam is pitched as an agile three-door that will be ideal for urban environments.

The interior offers seating for four people, with the degree of spaciousness surprising and unusual for a small car.

Trendy city-based motorists seeking a car that expresses their personal style are Opel’s target market for the Adam.

Opel CEO Karl-Friedrich Stracke said: “The Adam offers lots of growth potential for our brand and we are very proud that our fashionable small car brings German engineering excellence to its segment.”

“In fact, the Adam is the only A-segment car that will be exclusively built in Germany and we’re sure that it will get a fantastic reception in Paris at its world premiere in September.”